Alaksir dan SDJ Inc. ajak klien berkomunikasi dengan hati

Pada hari Jumat, 9 Oktober 2015 yang lalu, untuk pertama kalinya PT. Alaksir Cipta Aksara mengadakan client gathering di restoran Omah Pawon, Jakarta. Event tersebut dihadiri sejumlah klien yang selama ini sudah bekerja sama dengan Alaksir yang meliputi organisasi-organisasi ternama dari berbagai bidang seperti HM Sampoerna, Holcim Indonesia, Forzaland dan AMTI (Aliansi Masyarakat Tembakau Indonesia).

Acara tersebut dibuka oleh CEO Alaksir, Dudy A. Soedjantoko, yang mengatakan bahwa gathering ini bertujuan untuk mempererat hubungan Alaksir dengan klien. Acara ini juga dimanfaatkan untuk membahas buku “Communication with Heart” yang ditulis oleh Santi Djiwandono, praktisi marketing dan pemilik perusahaan manajemen komunikasi Santi Djiwandono Inc. (www.sdjinc.com). Peluncuran buku tersebut ditandai dengan sesi bedah buku dan tanya jawab yang dipandu oleh Puri Tri Hapsari dari Alaksir. Selama sesi tersebut, Santi bercerita tentang pengalaman kariernya selama ini, termasuk masa kerjanya di HM Sampoerna selama 20 tahun dalam berbagai jabatan. Di samping itu, beliau juga menyatakan bahwa SDJ Inc. kini bermitra dengan Alaksir yang menawarkan Langkah Praktis Berkomunikasi Secara Authentic, Assertive, Articulate, dan integrasi strategis komunikasi internal dan external untuk perusahaan-perusahaan.

Acara yang berlangsung selama kurang lebih dua jam ini berlangsung hangat dan bernuansa kekeluargaan. Semua klien dan anggota tim Alaksir berbaur dengan santai ditemani alunan musik dan sajian makanan yang lezat. Seluruh peserta kemudian berfoto bersama di akhir acara dan pulang membawa buku “Communication with Heart” karya Santi. Sampai jumpa di client gathering selanjutnya!

Alaksir & The Clients

Alaksir & The Clients

Dudy A. Soedjantoko - CEO PT. Alaksir Cipta Aksara

Dudy A. Soedjantoko – CEO PT. Alaksir Cipta Aksara

Team Alaksir

Team Alaksir (ki-ka; Putri, Riri, Indah, Rendy, Fajar, Zili, Bobby, Puri, Dudy, Rangga)

Santi Djiwandono - Book Discussion

Santi Djiwandono – Book Discussion

Communication With Heart by Santi Djiwandono

Communication With Heart by Santi Djiwandono

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Santi Djiwandono - Book Signing

Santi Djiwandono – Book Signing

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Q&A Session

Q&A Session

 

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It pays to have a well-written press release

Despite the rise of consumer generated contents, old-school publication tools like press release are still very useful for organizations trying to get their messages out. With well-prepared strategy and proper execution, a press release can still be used successfully as a good way to stimulate engagement.

There are several things to consider when preparing a press release as a news pitch:

  1. Press releases are not usually a high priority for media organizations. As a result, you need to frame your story in way that your targeted media titles would consider newsworthy. Different media have different criteria to decide whether a story is newsworthy. Observe the stories covered by your targeted media and think about how you could highlight the newsworthy elements of your story.
  2. Write in a clear, concise and contextual way. The journalist will thank you for making his job easier by giving him a good story that is written well. Do not confuse a press release with a management report. A press release does not need to have details that are not relevant or contextual and that the reader cannot relate to.
  3. Avoid promotional puffery and hyperbole. Press releases are not intended to entice hard-sell engagement for the simple reason that news media would rather have you pay for advertising space for this objective.

The bottom line is you should try to approach a press release from the perspective of a news organization. No doubt, the story that you are trying to sell is important to you. The harder part is to figure out how to make other people feel the same way about the topic.

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